The biggest challenges to putting
are harmony and connection

Our intention, our thoughts, the grip on the club, the pressure and the swing. Mastery of putting is more than technique- it is based on connection and harmony. Connection with self, connection to your club; and harmony as your club becomes a natural extension of yourself.

Golfers know that incredible feeling when you feel you can get the ball from any position onto the green. On those days, golf is…magical. But those days can be rare. All the other many golf days are filled with critical analysis, frustration and a feeling of disconnection.

How it all began…

My story of invention begins during the US Open of 2001. It was the day Retief GOOSEN (whom I thank) missed a putt which seemed unmissable. It could have cost him the victory of his first major. I was perplexed by the elusive nature of this “unmissable shot”. My passion for the sport, professional curiosity and drive for perfection prompted a plethora of research. Varied dissections of the shot at different angles, analysis from experts, questions of the great man himself; and analysis of other sport with similar factors.

It seemed that the most plausible and logical answers related to the importance of grip pressure in putting; however this neglected the human element of involvement. The human element is that there is a contradiction between the natural behaviour of the body under pressure; and what is asked of it at that moment.

Under pressure (and induced by adrenaline) we unconsciously exert pressure on our grip. This is why as golfers, we learn that we must release our grip to get an ideal pressure, which also assists in shifting our focus.

Ultimately, our findings were that conventional putting methods and putters encourage divergence away from natural reflex and physiological functioning. We are literally struggling with our own bodies to play the shot; and this has the ability to cuts us off from our natural momentum (and away from the focus).


My Founding Research

Questions and Philosophies​

How important is grip pressure in the putting swing?

We have learned that the pressure of the grip in the putting is crucial; and even more so on small putts. With a classic putter when we exert too much pressure, it alters the trajectory of the head of the club and therefore the ball. Too little pressure results in more movement in the wrists; once again impacting on the intended trajectory of the swing and the ball.

How is connection and harmony important?

Often a grip pressure that is either too hard or too soft, centres from a lack of connection and a lack of sensation. A difficult point when one is under pressure is to find a balance between the emotional and the technique, this balance is materialized by our grip and the pressure that one can exert, which in fact requires a lot of training and convenient. The purpose of what we seek in priority is the direction, the distance and the regularity (the least possible dispersion, we miss but we do not put in danger on all the greens).


Core Investigative
Questions – Creating Innovation

What solutions do we currently have with existing putters?

For my part, I think that all the proposed solutions seek to establish this connection by fighting against this natural reflex. It’s with tremendous work, self-management, sacrifice and coaching that professional players refine a level of consistency and excellence that provides the leading edge.

Are the needs of an amateur and a pro the same?

Amateur generally want to have fun, they want to connect and they demand familiarity quickly. They do not have the same objectives or the same material constraints of a pro.

 Where as the desires of a pro relate to consistency, safety and results. The game is competitive and there are an average of 31 putts against 29 for the best player per round. This creates a gap at the end of the tournament to 8 strokes is a ranking beyond the 40 places or a top 10. And all this despite a work that does not do an amateur. That’s what I propose with reverse hosel, win these two putts.

The Game-Changer Has Arrived

My journey led me to create the concept of inverted hosel, so as to harness the laws of physics (and physiological laws) at the service of putting.

To my surprise during the first attempt of my first prototype model, I immediately felt this connection that I was constantly looking for, and the result was there. Everything becomes more intuitive, natural (especially under pressure) and simpler. The pressure of your grip allows better sensations and the club becomes a natural extension of your body. You felt more naturally connected and in alignment with the club. This connection is necessary to use the inertia of your body mass, which allows to have a better control on the speed of your putts and consequently to give a greater precision. Concretely your swing becomes very consistent (especially under stress), which gives you a confidence that affects your entire game.

After many years of research, testing, prototypes, advice, support and practice; my concept has been perfected.

Today I am pleased to introduce you to one who could be your greatest friends, the Kraken putter with reverse hosel. It is new…and it is bold; but then again, innovation always is.

My Invitation to You

The concept is revolutionary; and I understand that it may not appeal to all….however I invite those with an unconditional love of golf to try it.

Today, you have the opportunity to no longer be limited by obstacles between your natural movement and the resulting swing. I invite you to be tamed by the concept and to feel that connection and harmony.

Sebastien CEDRYCH | CEO & cofounder